2D Codes
Have you been
noticing those funny little “ink-blot” looking blobs appearing more and more
often in advertising literature or on products you pick up at the supermarket?
Have you ever wondered what they are – and what do they mean – if anything?
Well, they are 2D Codes that can be read or “scanned” and contain data
that can “link” you to more information – usually a web site or email address
but can simply be a coded message or other information about the item or product
in question. They come in a number of varieties and are proliferating rapidly.
With the advent of “Smart Phones” you may have the ability to read these codes
right in your pocket if you have an Android, iPhone, etc. Just download and
install the appropriate “APP” to get started. Many are free. All of the 2D
Codes schemes have the ability to deliver additional information, but some are
“smarter” than others. “Microsoft Tag,” for example, is a “registered” symbol
when created and, when scanned or used, captures additional information for the
owner or originator of the Tag, such as frequency of use, location, date/time
and possibly, personal information. This is all designed to give marketers
information to better target their audience.
Following is a series of 2D Codes all pointing to the
Bluegrass Dive Club. Please feel free to use them in your publications to
link to the Bluegrass Dive Club.
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ScanLife |
QR Code |
MicroSoft Tag |
DataMatrix |
For more information on 2D Codes
and other resources click HERE.
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